The Estate Office Shoreditch,
’Shoreditch Zoo’ Brand Launch
The Estate Office Shoreditch, owners of probably half of Shoreditch, creative, business and going out centre of London, asked us to help them
rebrand their 40 year old a fairly anonymous property business
design and build a website which look great and which they could update
promote the above with an outdoor advertising campaign usig some of their buildings as the canvas for that.
Recognising their unique position in the local community, we identified them as being 'Shoreditch Insiders'. That lead to the concept of The Shoreditch Zoo - in an area full of creative firms run by creative looking people.
So we answered the three part brief by; creating a steady and reliable looking logo, built a website which advertises property whilst celebrating the area and its' workers creating a set of three large outdoor building wraps promoting awareness of the company and it's website.
Central to the website and the adverts are the three illustrations we commissioned local illustrators LeGun. Each illustration shows a recognisable street scene from the area, peppered with those who have lived and worked in the area over the years.
Famous Shoreditch folk to be found in the illustrations include Gilbert and George, The Krays and Giles Deacon - in amongst a host of other local characters and oddball stereotypes - all liberally using new media just like the real folks of Shoreditch.