Containerville:
development brand marketing
Since 2015 we’ve been creating the marketing for ContainerVille, a development of workspaces by The Max Barney Estate.
This is property brand advertising about the people the development was made for - tech, design and fashion firms - playfully reflecting their world back to them.
Designed to enclose building work and market the development on-site and at Shoreditch High Street, these hoardings celebrate and gently make fun of the diversity of east London and its sometimes painfully hip creative ecosystem.
The hand-drawn narrow-boat-like brand marque combines with letterpress-style type and a happy colour-scheme to deliberately entertain, to be likeable, and to brand the development as being part of it’s landscape and culture.